8 Power of Promotional Products for Marketing and Brand Recognition


Nowadays, internet is so much convenient to let you know the results of advertising your brand, which shows that promotional products and branded gifts have a positive effect on your brand and sales. Besides television adverts, bus ads, magazine adverts, social media and other ways of doing advertising, promotional products are still an incredibly powerful marketing tool. Promotional products is definitively within your budget, but still create the power to allow people to see your brand, associate your brand and recognize your brand. All these things are important as the more people who become aware of your brand, the better results you will see in business and sales.

BPMA Research and Survey Proven

In 2012, the British Promotional Merchandise Association (BPMA) has done several research included surveying close to 15,000 people who had received a promotional product for free within the previous year. Result shows that there is a direct connection between promotional product advertising in improving brand recognition and increasing sales.
  • 66% of participants said that they could recall the brand on the promotional gifts received with the past 12 months.
  • The ROI on promotional products delivered a better return on investment compared with radio outdoor advertising, TV or even print advertising.
  • 79% would make a commitment to do business with the company again.
  • 87% of participants kept a promotional item for longer than a year!
  • After receiving a branded promotional gift, about half (56%) said their impression of the company improved!

8 Benefits of Giving Promotional Products

       
If you are looking for promotional products with high quality logo printing on your corporate gifts or doorgifts, you have come to the right place. Feel free to contact with us. THANK YOU.

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